4 ways to help your clients get through coronavirus anxiety

IStock_97431761_XXXLARGEAs a CPA, your clients often turn to you. Now, with all of the uncertainty and questions ranging from financial to personal, clients need you more than ever. Here are four tips to help you support your clients during the weeks and months to come.

  1. Your relationships are key. You’ve developed strong bonds with your clients, had conversations about difficult topics and been there for them during the hard times as well as the good. They know you’re willing to listen and eager to offer advice. The trust you’ve built from these experiences will serve you during this tumultuous time.
  1. Be intentional about your communications. Every client is unique, so your communications shouldn’t be one-size-fits-all. Reach out to clients and work with them to determine the ideal frequency and method of communicating going forward. Given their current stress level and current portfolio, what makes the most sense? Once you have the logistics worked out, focus on providing personalized advice. You’ll further reinforce your role as their trusted adviser.
  1. Set expectations on your business’ new normal. You’ll likely want to outline how your interactions with your clients will change as a result of this pandemic. Instead of in-person meetings, will you communicate via videoconference or phone? What’s the best way for clients to get in touch with you when they have questions? Do they know about this?
  1. Reinforce the importance of a financial plan and a long-term strategy. It’s human nature to be reactionary in times of crisis, but you’ve worked with your clients to develop a well-thought-out plan. Communicate that you understand how they’re feeling and offer advice, knowing that you have built a relationship that thrives on trust.

COVID-19 is bringing much change and uncertainty to the world. As your clients turn to you during this time, you’ll be there to offer support, advice and a sense of calm. We all need a little more of that these days.

For more information, join us for free CPE webcasts on Understanding Market Implications and Bringing Calm Amid Chaos and Navigating change: Tax implications of the Families First Coronavirus Response Act.  

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Association Staff